Amsterdam is getting ready for a gathering of global Pricing & RGM leaders. And I'll be there.
Revenue growth isn't just about selling more. It's about creating more value from every commercial decision.
I'm pleased to be joining the EPP 20 Years Global Pricing & RGM Summit on November 17–18 in Amsterdam.
Having established and led the Revenue Management & Pricing function at METRO Türkiye, I've seen firsthand how pricing capabilities, customer insights, and commercial strategies can translate into measurable business results.
One lesson has stayed with me:
RGM is not simply about optimizing prices. It's about connecting pricing, customer economics, profitability, and sustainable growth.
As commercial complexity increases, the real opportunity lies in bringing Finance, Commercial, and Analytics closer together — turning better decisions into measurable economic value.
Looking forward to reconnecting with the international pricing and RGM community, exchanging perspectives, and exploring what's next.
Thank you to EPP Pricing Platform for the kind invitation.
See you in Amsterdam!
